About AEP Span Architectural Metal Roofing and Wall Panels
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Our Beliefs

Our Beliefs

Our Beliefs

Our Bond

The company charter of ASC Profiles LLC expresses the principles that serve to guide our decisions and actions.

About two hundred employees from across the BlueScope Steel Companies were involved in creating the document. From the employee contributions, it was clear that having a document which clearly articulated our aims and embodied our aspirations as a company was enormously important to all.

We and our customers proudly bring inspiration, strength and color to communities with BlueScope Steel.


Our success depends on our customers and suppliers choosing us.
Our strength lies in working closely with them to create value
and trust, together with superior products, service and ideas.


Our success comes from our people. We work in a safe and satisfying
environment. We choose to treat each other with trust and respect and
maintain a healthy balance between work and family life. Our experience,
teamwork and ability to deliver steel inspired solutions are our most
valued and rewarded strengths.


Our success is made possible by the shareholders and lenders
who choose to invest in us. In return, we commit to continuing
profitability and growth in value, which together, make us all stronger.


Our success relies on communities supporting our business and products.
In turn, we care for the environment, create wealth, respect local values
and encourage involvement. Our strength is in choosing to do what is right.

Our Safety Beliefs

Our people are our strength. We work in a safe and satisfying environment.

We take our responsibilities in the area of health and safety very seriously. Our health and safety management systems are a key factor in our decision-making processes.

We seek continual improvement in our performance and aspire towards a goal of zero harm to people. This goal is an important driver for continuous improvement in health and safety performance across the BlueScope Steel.

We have in place a comprehensive company-wide Occupational Health and Safety Management System. Its purpose is to ensure the health and safety of our employees, customers, contractors, visitors and the public.

Working safely is a condition of employment.

Employee involvement is essential.

Management is accountable for safety performance.

All injuries can be prevented.

Training employees to work safely is essential.

All operating exposure can be safeguarded.

These beliefs form the basis for achieving our goal of “Zero Harm” .